This is the magical "water grass"
In the past few days, dozens of squid squid in the 700-square-meter landscape pool of the Shaoxing Hotel in the city are particularly eye-catching. The lobby manager of the hotel clearly remembers that every summer, the pool will become lifeless due to the outbreak of cyanobacteria, and even a strange smell, not to mention fish farming. Unexpectedly, this year's pool is actually another scene.
"It seems that the effect of 'artificial water grass' has been confirmed." Ding Haifeng, general manager of Zhejiang Expo Ecological Technology Co., Ltd., seems to have a special affection for this small pool. As one of the main leaders of this product project, since he invested 70 square meters of "artificial water grass" in the pool in June, he has been questioning the function of the product, and now sees the real effect, he How can you be upset? “The detected data came out, the water in the pool, the ammonia nitrogen, nitrite content and pH value improved, and the water transparency was significantly improved.â€
It is hard to imagine that such a sewage treatment product came from a textile company. Nowadays, with this new "weapon", this company has gradually entered the "blue sea" from the "Red Sea".
A. What kind of "non-Woven Fabric" is so amazing?
“Artificial water grass†was first known, but it was not on sewage treatment, but on shrimp farming.
A few years ago, Shaoxing Expo Home Textiles Co., Ltd. invested heavily in the introduction of a non-woven patent technology. With this patented technology, the company quickly produced a functional fabric called "artificial water grass." In March of this year, Zhang Jianwei, a farmer from Shangyu shoal, heard about such a kind of “water grass†and began to put it into trial in his own shrimp pond.
In July, the first batch of shrimps that tried “artificial water plants†came out of the pond. What surprised Zhang Jianwei was that these shrimps made Shanghai businessmen not to be too expensive and lined up to buy. When Zhang Jianwei asked about the reason, Shanghai businessmen praised these shrimps. “This shrimp has a large head, a fresh color, a high survival rate, and is tenderer than other shrimps.â€
After the news spread, the “Expo Home Textiles†that produced “artificial water plants†began to be famous. However, is this "non-woven" really so amazing?
Recently, a group of testing data of Shaoxing County Agricultural Bureau was placed in front of Huang Zhen, the chairman of Expo Holdings Group. This set of data confirms the magic of “Expo Home Textiles†and “Non-woven Fabricsâ€.
The quality inspection reports and yield data of the shrimps raised in this group of Jianwei shrimp ponds showed that the shrimps in the experimental ponds using “artificial water plants†increased the content of the protein in the shrimp pond by 14.5% and the water content by 6.6%. The ash increased by 18.9% and the per mu yield increased by 239.5 kg. "According to the price of 40 yuan per kilogram, the increase per mu is 9580 yuan." Zhang Jianwei said that the increase in income is so much that he did not expect.
Why is the small "nonwoven" so magical?
Ding Haifeng, one of the project leaders, told reporters that this is not an ordinary non-woven fabric, but a functional textile made by special techniques. This textile can purify water by physical and biological means, and improve the quality of shrimp and crab. . “It’s just a little bit of technology, and the cloth has the magical function of raising shrimps and crabs.†Ding Haifeng said with pride.
B. Where is the "higher" than the US technology?
When referring to "artificial water grass", Huang Zhen, the chairman of "Expo Home Textiles", could not help but compare the American technology "Akman".
Arkman is a world-famous biotechnology company, which has a huge market for functional fabrics, but the market price is as high as 800,000/ton, while the Expo “Artificial Water Grass†has the same effect as Akerman’s products. As long as 80,000 / ton, only one-tenth of the price of the former, is very competitive.
However, in addition to the low cost, Huang Zhen is proud of his functional products, but also its wide application. “Ackerman technology only applies its technology to aquaculture, but our functional products can be used in large quantities in wastewater treatment and health care textiles.â€
The products of “Expo Home Textiles†are applied to sewage treatment. The landscape water treatment of Shaoxing Hotel is only one of the pilot projects. At present, there are sewage treatments in the Shaoxing area, such as the Xiaomenmen River and the Potang River, which have been or are being applied. In the farther Jiangsu Taihu Lake and Yunnan Dianchi Lake sewage treatment, "Expo Home Textiles" has already begun pilot.
In another area, the application of this functional product has also brought "unexpected results" to "Expo Home Textiles".
Ding Haifeng said that because the functional fiber can be physically modified to emit far-infrared light waves of 4 to 16 microns, this band of light waves can accelerate the blood flow velocity of the human body surface, improve the body surface microcirculation, promote metabolism, and improve the wearing position. (such as cold hands and feet) and other effects. To this end, "Expo Home Textiles" has developed human health functional textiles, such as underwear, socks, underwear, towels and ribbons, such as the "Philippine" brand products.
"Because of breaking through the bottleneck of functional fiber in the production process, and avoiding the gradual loss of functional fiber in the long-term use, our human health functional textiles have been recognized by all walks of life, already in Shaoxing 'Zhenyuantang', etc. A number of pharmacies are selling." Huang Zhen told reporters.
C. The transition from passive to active has just begun
Although "artificial water plants" and functional textiles have been introduced one after another, "Expo Home Textiles" has experienced many advantages in the competition, but recalling the pains of the past transformation, Huang Zhen is still vivid.
The fact that “Expo Home Textiles†is one of the earliest companies producing Shaoxing products in Shaoxing is well-known in the industry because of the “head water†of the market. However, with the increasing number of home textile enterprises, the increasingly fierce competition, and the establishment of trade barriers, the sales profit of this export-oriented enterprise has been declining. Since 2008, enterprises have been affected by the financial crisis and exports have been blocked.
Under this cruel reality, Huang Zhen decided to avoid the white-hot low-price competition and develop high-tech textiles. In the second half of 2008, after many efforts, “Expo Home Textiles finally successfully introduced a cutting-edge patent technology of Taiwan Jindeyi Industrial Co., Ltd. On this basis, “Expo Home Textile†specially established Zhejiang Expo Knitting Garment Co., Ltd., and hired Taiwan expert Zou Jialu. As a technical director, he is engaged in the research and development and production of functional textiles.
After digesting and absorbing Taiwan's technology and cooperating with higher research institutions, the company has finally succeeded in developing energy-enhancing, energy-waist, energy socks, energy towels and other products that give health concepts. When the product came out, it was popular among consumers. At present, the company has opened a counter in the Hangzhou Building and the shopping center in the city, opened a life energy store in the city of Shengli Road, and recruited 10 dealers in Changshu and other places.
The enthusiasm of “Expo Home Textiles†comes from the confidence in the high value-added textile market. The "artificial water grass" and other series of products in the "clinical stage" unexpected effect, let "Expo Home Textile" recognize the great benefits brought by the transformation and upgrading to the enterprise.
"In the future, transformation and upgrading will become the norm of enterprises." Huang Zhen said, "Poverty will change, change will pass, and generalization will last. Our transformation will be passive and active, and will be so in the future."
Transformation book
In order to calculate the market demand for “artificial water plants†and the expected profit margin, Huang Zhen calculated his own account. "According to incomplete statistics, China's freshwater aquaculture area alone has reached 6 million hectares, with a total of more than 90 million mu. According to the usage of 20 square meters per mu, the market demand for 'artificial water grass' will reach 1.8 billion square meters. The market potential will reach 360-45 billion yuan. In the next three years, the company will vigorously promote functional artificial water plants in the aquaculture sector. It is estimated that the annual sales of 'artificial water plants' will be 500,000 square meters, and the annual sales income will reach 30 million yuan."
"Of course, this is only a market prospect of functional textiles. If we add a series of benefits brought about by the transformation and upgrading, the future prospects of the company will be brighter." Huang Zhen told reporters.
Reporter's notes
Some people say that Huang Zhen is the leader of China's nano-textile industry. Because of his home textile industry, he is one of the few entrepreneurs who introduced nano-into the textile industry.
Many people who "swim" in the textile industry have chosen the old road of price and cost. In the end, they often don't look back at the south wall in the competition. They don't even know how they lost. In contrast, "Expo Home Textiles" is a slanted sword, seeking a breakout path for the textile industry outside the textile industry. This seems to be a slap in the face, but in essence it is an eclectic shortcut. When it is held in a forest outside the textile industry, it is a strong force.
The “Artificial Water Grass†of “Expo Home Textiles†will be widely promoted in the market. Ding Haifeng, one of the leaders of the technology, said that if the technology is widely applied, it will bring a revolutionary change to China's sewage treatment and aquaculture.
"Artificial water grass" will be fully introduced to the market. No matter whether this can be fulfilled, it is undeniable that "Expo Home Textile" has surpassed the industrial competition, created a new market and found its own "blue sea". This is a good reference for other companies that have not yet been transformed and are undergoing transformation.
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