"E-commerce Rivers and Lakes" Emei School: Xu Pei-hsin's Red Child Struggle

From September 10th to 11th, 2010, the 7th Internet Business Conference and the 6th West Lake Sword will be held in Hangzhou. From then on, they will come from the Internet industry in the world, especially the elitist elites. We will gather together to discuss the sword and discuss the "Wugong Road Numbers and Moves" in e-commerce and even the entire Internet and some new hot areas. Before this Internet “Wulin Grand Gala” was held, Fenghuang Wang Technology exclusively planned “E-Commerce Edition of the Swordsman Rivers” to bring you together to count the eleven heroes who ranked in the e-commerce “Jianghu” ranking. Hero, first of all, to understand their "gate school, moves."

Red children

Martial arts: representative of the school: Xu Peixin

Red Kid CEO Xu Peixin

In the eyes of rivers and lakes, the faction school of “The Heavenly Slaughter of Dragon Sword” is a group of fresh and refined chivalrous female wizards. They can only be friends with them, and only martial arts such as the Wudang first-class school. Although it is possible to marry, the discipline received before getting married is very strict, especially under severe discipline such as the extinction of Shita. Zhou Yiruo was such a perfect woman in the eyes of a martial arts fan.

Fame battle: women and children's money is best earned

Although there are also some lower-level disciples who are male, there are only female disciples who can really grasp the real power. People who want to come to martial arts are bound to encounter many troubles in the rivers and lakes, and the female students who are sent to martial arts are talented and look like fairies, and certainly can make up a lot of money. Even if you hit a master who can not beat, people will let you three strokes.

Red children set the direction of focusing on maternal and child supplies from the very beginning of their business. It is also best to spot the money of women and children to make this idea. In today's society, women are gradually becoming stronger, and children whose only child is the main child are increasingly sophisticated. This only child is the hope of the family in the future. Who dares to let children be wronged?

Xu Peixin, who had just become a father in 2004, founded the Red Kids. With his dedicated management, sound supply and logistics channels, and accurate publicity and promotion, Red Kids has achieved industry first in just a few years. It has now become the world's number one Chinese baby shopping website and has the largest Chinese mother community.

Nirvana: 15% profit margin

Red Children set the profit margin at 15% from the beginning, which is a lot lower than the 26% profit rate of the leading boss Lijiabao. The low price naturally wins the favor of users. Although the unit price of maternity and baby products is not high, they are all purchased on a continuous basis, so the repeat customers are reserved for eating and drinking.

The good development momentum has attracted the attention of many investors. The famous US venture capital companies NEA and Northern Light have conducted two rounds of financing.

Although Zhai sent Zhou Ruoru, though not the largest disciple of the extinct division, she was a natural, well-behaved and likable person. She took a good wait for Master, and finally she was forced to open her sisters to get the iron ring. This can not be said to have similarities with the success of the Red Child.

Achilles' heel: eating a bowl and looking at the pot

However, Zhou Haoru was always a tragic figure. After becoming the head of the Shu school, she also stole the Wulin Ancestral Heavenly Sword and Tu Long Dao, and cut off the two to obtain the martial arts Cheats and Wu Mu's suicide note. Not only that, she also remembers Zhang Wuji, even if the latter is already in the hearts of their own, they are also being followed. Unfortunately, eventually she got nothing.

After the red children occupied the mother and baby market, they again extended their tentacles into other areas of daily commodities and made themselves department stores. The commodities that have been monopolized by other shopping websites (such as Jingdong Mall, etc.) and are not in line with the "Red Kids" position are also included in the bag. Isn't this the opportunity to create losses for themselves?

In addition, Red Kids has even launched its own brand of maternal and child products. Isn't this action a fear that other source brands will become hostile to you?

Therefore, the red child has already created the thinking pattern of maternity and infant products in the minds of customers. If we do not adopt effective measures to change this image, I am afraid it will be very difficult to go smoothly in market development.