The towel is multi-angle development trend, and the gift field is deeply excavated.


In the current towel production and sales market, not only the number of towels has increased, but also the product design and function development have shown a multi-angle development trend. And this can be seen from the consumer's consumption habits of buying towels: from random purchase to brand purchase; from a family sharing a towel to a head-to-toe subdivision; from changing a towel a year to changing a towel for several months From the only requirement to achieve cleansing purpose to the pursuit of practical and individual fashion combination; from daily necessities to gifts as gifts... Consumers' constant changes in the demand for towel consumption seem to herald a broad space for the future development of the towel market.
The field of gift-making has been deeply explored. Chinese people are paying attention to courtesy, and the development of gift culture has also been enriched. Due to the influence of the trend of home textile gifting, the field of towel gift boxes, which is a branch of home textile category, has also begun to be favored by people.
Present a creative towel gift box when your relatives and friends get married, and carry a full blessing; on a good sister's birthday, send a lovely towel gift box, wishing friends a long friendship; when making a business meeting, handing a towel Gift box, reflecting the deep humanistic care; when visiting customers, presents a small towel gift box, showing meticulous greetings and sincere heart... such as Tianyuan's red festive series wool towel set, Dadong's wedding series A hundred-year-old hair towel three-piece suit, the main color of the red, festive atmosphere, elegant and luxurious.
Another example is the three-piece set of “Qingming Shanghe Tuo Pure Cotton Hair Towel”, which consists of a silk brocade painting and a set of pure cotton satin covers. The luxury of silk is integrated into the vintage culture, and the tradition is The perfect combination of modern atmosphere, the product presents a peaceful and prosperous scene, elegant and fashionable, and full of cultural charm, whether it is a business meeting or a visit to customers, it is a good choice.
Personalized fashion into a product design element Nowadays, young people want to pursue a sense of fashion and personality, even towels are no exception. For example, Jinhao, Jie Liya, Yaguang and other fashion British Lange series towels have a good sales in their Tmall flagship store, taking the gold number as an "Atmospheric English lover couple face towel" as an example, only last year. Since December, sales have exceeded 650. According to the Taobao Index, most of its consumers are white-collar workers and students under the age of 30. This face towel has an irregular arrangement of irregular color blocks, and the color is stable and strong. The classic and fashionable British lattice has a natural, elegant, subtle and noble British style.
Another example is a blue-and-white porcelain towel from Vosges that has exceeded 386 sales since December 14. This towel is a classic blue-and-white porcelain design combining classic and fashion. The two-tone pattern is exquisite in green and white, and the craftsmanship is exquisite. The simplicity reveals the stylish atmosphere and the taste is instantly displayed.
In today's towel market, people have a diversified demand for towel products, consumption habits have changed greatly, towel design has also become fashionable and functional, and towel companies are gestating new developments. As Hu Baogang, Chairman of China Alliance Intelligent Investment Management Co., Ltd. said: “Towels are part of the home textiles, part of the home. From this perspective, there are still many perspectives on the development of towel products, which means the future development of the towel market. Will grow bigger and bigger."

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