K-One, the Chinese local men's brand, celebrated its first Italian designer on the day of the 10th anniversary of China International Fashion Week. The "King King" held a cooperation signing ceremony with the famous Italian designer Francesco Fiordelli yesterday.
As the design director of "King King", Francesco Fiordelli will use his 20 years of experience as an international first-line brand to build "King King" into an international brand and prepare to move the "King King" brand to the Milan Fashion Show next year. .
It is understood that this is also the first time that domestic garment companies have signed an Italian designer. Francesco Fiordelli is the leader of the ICD Shanghai Center, the first fashion design center in Asia jointly established by Italy and China. He has extensive experience in the field of clothing. GFT, GUCCI, ADIDAS, LACOSTE, LEVI'S and many other international brands have worked.
At the signing ceremony, Wang Canping, general manager of King International Group, disclosed that Francesco Fiordelli had signed a contract to invest millions of yuan; Francesco Fiordelli talked about the future design of Suiwang, saying that Suiwang must become an international brand and still need product design style and brand. Storefront display and other areas will be more prominent in the visual impact of the mark, and will enhance professional men and women through the details and fashion changes. At the same time, he also stressed that he will not design the "King of the Skull" as an Italian style, but will use the perspective of an Italian designer to inject the original design style of "King King" into an international brand design concept. Therefore, "King King" will establish a new brand for young people (ages 25-35).
Wang Qing, chairman of the China Fashion Designers Association, believes that "King King" is the first Chinese men's brand to take the lead in creating a combination of Chinese and Italian cultures, and to initiate the strategic shift of the brand from product management to brand management. This is the brand of Chinese men's clothing. Internationalization is very forward-looking.