60 Years of Pucci Fashion in Italy

60 years ago, a young man named Emilio Pucci named after him and founded Pucci, an Italian fashion house now known as the fashion circle.

In 2007, as one of the most important fashion brands under the luxury brand LVMH Group, Pucci celebrated its 60th anniversary. For 60 years, Pucci has become a fashion symbol of the new era with its outstanding quality, huge market influence, and endless design patterns that seem to be endless.

Not long ago, Pucci hosted a grand gala dinner with the daughter of founder Emilio Pucci Laudomia Pucci and the daughter of LVMH Group Chairman Bernard Arnold. Arnott's team led the ceremony, and Hershey's distinguished guests included both celebrities from the entertainment world and well-known figures from the fashion world, such as Kylie Minorgud, Elizabeth Hurley, Crown Prince Kent of the United Kingdom and Wang Shuo, Gilles and Hennessy.

The venue of the dinner was selected in the splendid 14th-century palace, where Puchit style items were placed on both sides of the hall and the cloister to add a touch of style. Guests stepped into the hall and saw the first two giant installations. One was Gerald Jolot's colorful giant hot air balloon, and the other was a copy of Pucci's store opened in the 1950s. The following day, Pucci held a luncheon in the family estate of the Florence family territory to celebrate the first time the fashion house launched the perfume brand Vivara in recent decades. Although the fashion house stated that the new product still needs to be improved in details, the translucent bottle shape of the jellyfish has been amazing and enthralled.

Let's review the 60-year history again and see how Pucci can get out of the colorful path of unique personality.

60 years fashion house Birth - brilliant - downhill - resuscitation

Like all other old fashion houses, Pucci has followed the path from birth to glory, from glory to decline, to rejuvenation in the past 60 years.

Birth - the edge of "ski wear"

In 1947, under the founder's Emilio Pucci's efforts, Pucci officially unveiled the fashion world and created a new era of Italian garment design.

The Italian IED Design School and Jacqueline Celestori, a fashion history teacher at the Politecnico Institute in Milan, said: “At that time, Italy was in a situation of being completely abandoned after World War II. The fashion and film industry became a hope for a new economy. The artistic features are the most typical Italian style, and at the same time, they cater to Americans' consumption habits.On the one hand, new fabrics, colors, quality and handicrafts highlight the charm of Italian manufacturing, while on the other hand the products are relatively inexpensive and are the clothing market. Enter a pinch of strength and become a watershed for high-end clothing and high fashion.”

In fact, Emilio Pucci's first visit to the fashion world was unexpected.

Due to his love for skiing, he was disappointed with the design of the ski clothes sold at the time. Emilio tried to design his own ski suit.

In 1947, when his friend was dressed in sportswear designed by Pucci, including a tapered trousers and a hooded leather jacket, this novelty, which was very novel at the time, was unexpectedly captured by Harper's Market. Magazine photographer Tony Freeser photographed and appeared in the fashion magazine in December. Overnight, the American fashion scene seemed to see the emergence of a new star with unlimited potential. The design of a large number of fashion media Puchic felt With a high degree of interest, they actively asked about this ski clothing. From then on, Pucci started to develop his fashion career.

Vesesel invited Pucci to design more styles of works and publish photos of the works in magazines in the next year, which has attracted widespread attention. Later, Lord&Taylor contacted Pucci and asked him to exclusively design a set of ski equipment.

The new ski suits immediately succeeded in the market.

Pucci's name also began to grow louder in fashion circles with this success.