Justin Bieber became the spokesperson for adidas NEO Label's global brand image

Justin Bieber became the spokesperson for adidas NEO Label's global brand image

Justin Bieber became the spokesperson for adidas NEO Label's global brand image

Justin Bieber became the spokesperson for adidas NEO Label's global brand image

The adidas NEO Label, a sports and casual brand that demonstrates individuality and freshness, once again announces new things that are exciting to NEO players around the world. Justin Bieber will become the global brand image adidas NEO Label. ! To celebrate this event, adidas NEO Label will continue to publish a series of collaborations with Justin Bieber. It also announces multiple surprises for all fresh fans. For details, please be sure to pay close attention to the official information from adidas NEO Lable!

Adidas NEO Label has reached a two-year partnership with Bieber. As the global brand image adidas NEO Label, Bieber will attract a large number of young players through his powerful appeal and experience the new style of adidas NEO Label. Bieber will attend 2013 major press conferences and new product launches for adidas NEO Label in major global markets. The first of its kind will be “Live Your Style” in February 2013 – adidas NEO Label 2013 Spring/Summer launch event . Young customers who love to explore their own fashion styles can choose Biebo's recommended NEO costumes every season since 2013.

Talking about endorsements, Bieber said that adidas NEO Label has always been his favorite brand. “I think NEO has many similarities with me. They all advocate fashion, freedom and being true to themselves. My latest album “Believe” exaggerates and believes in myself, and the first step is to show my self. Fashion is the best way to show myself. One of the ways, I always thought that fashion is an exploration spirit, you can get endless fun - this coincides with NEO's point of view." When asked how adidas Neo Label can be close to his personality and personal style Bieber said, "According to my personality, I don't like overly exaggerated dress. adidas NEO Label is a cool brand full of youthfulness. Each kind of individual product is full of freshness and it is very suitable for me to relax. It is still wearing cool makeup to go out and reflect my personality style."

Hermann Deininger, chief marketing officer of adidas brand, said that Justin Bieber's youthful vitality and fun spirit are very closely related to adidas NEO Label's brand image. He praised: “Beeber's unique boldness and expressiveness will make a comeback in fashion, music and other fields. This will certainly help us to spread the NEO's fresh personality to the World Wide Web and its unique sports leisure. Clothing and footwear."

Adidas NEO Label is also one of the sponsors of the Justin Bieber “Believe” 2012-2013 World Tour.