Jiu Mu Wang Lin Cong Ying: China's clothing industry leader

Which clothing company is most concerned about? Who can be called the leader in China's garment industry? It is obviously not easy to choose the answer from many excellent domestic clothing brands and successful entrepreneurs. The "2007 China Private Enterprises Wealth Forum" tried to give authoritative answers. At the forum, Quanzhou Jiumu Wang Yangfu Fashion Co., Ltd. was awarded the title of "China's Most Competitive Private Enterprise" and "China's Private Enterprise Wealth Best Contribution (Social Responsibility) Award" after the collective recognition of government authorities and industry experts. People - Lin Cong Ying was also named "China's leading figure in private enterprises."

What is remarkable is that the collection of so many heavyweight honors is not only unique in the apparel industry, but also in the various industries in which private enterprises are located. Jiumu Wang and Lin Congying also appear to be unique. For a time, Lin Cong Ying and the leadership of the nine animal husbandry Wang became hot topics within and outside the industry.

"Burn trousers" dare to be the first in the world

Burn out the hard-to-manufacture products. Ask, who has such courage? I believe that few entrepreneurs dare to do this, especially at the stage when the product is in short supply, and no one wants to do so. However, Lin Congying did it. In the process of the growth of King Jiumu, Lin Congying's feat of "burning suits" demonstrated the courage of an entrepreneur to declare war on substandard products. Since then, it has also achieved the legend of the "seven consecutive titles" of Jiu Mu Wang West Pants.

In the interview, referring to this matter, a veteran of the Jiumu Wang is still fresh in his memory. At the same time, he admires the general manager Lin Congying's admiration. According to his recollection, in the early days of the establishment of Jiumuwangwang, because of the high cost performance of the Jiumuwang trousers, it quickly became a hot commodity. In 1999, Jiumu Wang was faced with a shortage of production capacity. In order to meet market demand, the company has worked overtime to increase production. At one time, Lin Cong Ying himself went to the workshop to check and found out that there were some flaws in the trousers that he had “cheap”. Lin Congying immediately burned hundreds of defective trousers on the assembly of all employees. Recalling that scene, the entrepreneurial veteran of Jiu Jiu Wang is still very shocked. In fact, every Jiumuwang staff was also shocked.

It should be noted that in the current market environment, there are a few small problems with clothing that do not affect the sales of the product. Even today, there are still many products that are not of high quality. Therefore, it is conceivable how much impact will be caused at that time. Therefore, since the "burning of defective trousers", every employee of Jiumu Wang has become a quality inspector, and the concept of quality management for all employees has been established since then.

"Quality is first," Lin Cong-ying explained the move at the time. As the founder of Jiu Mu Wang, Lin Congying said with emotion: "To be comparable with the world-class trousers, Jiu Mu Wang must first achieve high quality, good texture, only in this way, in order to meet the consumer needs of the pursuit of quality of life." Jiu Mu Wang's market performance This is evidenced from the side. According to investigations, in the trousers industry, Jiu Mu Wang has occupied the top position in the market for seven consecutive years and its market share is almost double that of the second. In the apparel industry where Chinese and foreign brands compete with each other, the performance of the market of the King of Nine Livestock is a miracle.

It is understood that at present, in the nine animal husbandry, a qualified trousers must pass 98 knife streamline cutting, sewing 23,000 needles, 30 times ironing, 108 sewing process ... ... string of data is almost harsh. In the production workshop of Jiumuwang Company, in addition to the hundreds of full-time quality supervisors who have passed through more than 80 international first-class trousers and casual trousers production lines, the employees in the next process are conscious observers of a process. Only on the line that many companies do not care about, the quality standards of Jiumu Wang meet the requirements of the factory pants must be wireless head.

The era of rampant counterfeiting in the Chinese market has been unbearable. Even today, many companies are blindly chasing popularity and neglect basic quality development. "High-quality products are the cornerstone of sales championships." The strategy of Lin Mu-ying of the Jiumu Wang who ultimately performed the brand legend is worth pondering.