Implementation of the national standard for the first gold jewelry business service in the country
When you buy back expensive jewelry with a jewelry appraisal, you may not know that this appraisal book may have been bought by a merchant for 10 yuan; a ring with a price of 10,000 yuan is called "natural jade". The material may be grape stone; the “natural emerald†jewelry that the business boasts is actually a synthetic emerald jewelry... In the field of jewelry consumption, such a shopping experience is not a case.
In 2013, the sales of member companies affiliated to the Shanghai Gold Jewelry Industry Association reached 60 billion yuan, and the gold and jewellery industry has become a new consumption growth point in Shanghai. At the same time, the industry also urgently needs an industry standard to regulate industry operations.
From July 1st, as the country's first local standard for gold jewelry business services, Shanghai "Golden Jewelry Retail Store Operation Service Specification" was officially implemented. The promulgation of the "Regulations" is a promotion of Shanghai's gold and jewellery industry to strengthen management, standardize operations, and improve the level of business services. It is also an important measure for Shanghai to create an "international gold jewelry business function zone."
Mixed fish and dragons make it difficult to distinguish between true and false
In recent years, diamonds, jewellery and jade have become new consumption hotspots, but at the same time the industry is also the hardest hit by consumer complaints.
Recently, I visited some gold and jewellery markets in Shanghai and found that there are mixed fishes and dragons. It is difficult to distinguish between true and false: in a jewellery and jade market, jewelry sold in shops generally does not have any labeling, and there is no product quality, no quality, quality level, etc. The product inspection certificate and product standard number are also not marked; some merchants will use synthetic jewellery and jade to impersonate similar natural jewels: in front of a booth, they saw a lot of jewelry labeled as crystal, but the same industry The old master said that in fact, the business is using synthetic crystal to impersonate natural crystal. In a jewelry city, for a ruby ​​ring sold for 3,000 yuan, the business said that the material of the ring is a natural ruby, but the old master said that in fact, this is an ordinary garnet, facing the question of the old mage, the merchant I had to change my mouth to be called garnet. A merchant sells agate bracelets, Lantian jade bracelets, Yunnan jade jade pendants, etc. at prices ranging from 50-300 yuan, but these are all fakes.
In many jewellery malls, I saw non-standard names such as “Fish Stone Jade Braceletâ€, “Red Green Stone Braceletâ€, “Yunnan Jadeâ€; some were not standardized, and there were such things as “Burma Jade Jade†and “Myanmar Jade A goods" and other non-standard names.
The lack of standards has become an industry development
In recent years, China's gold jewelry consumption has grown rapidly. According to data released by the China Gold Association (CGA), China's gold consumption in the first quarter of 2014 reached 322.99 metric tons, up 0.8% year-on-year; of which gold jewelry consumption was 232.53 metric tons, up 30.2% year-on-year.
Faced with huge market demand, the market chaos presented by the gold jewellery industry has also made consumers indifferent to the consumption and discouraged.
On June 30, Zhejiang Industrial and Commercial Bureau announced the results of sampling inspection of gold, jewellery and jade jewelry in the circulation field. A total of 92 batches of unsatisfied goods were sold in 23 batches of goods sold by 23 distribution units. The pass rate is 47.83%. In the list of unqualified, there are some well-known brands. Unqualified items include: name, quality, product quality inspection certificate, product standard number, name and address of the factory or factory or sales company, and warning signs or Chinese warning instructions. For example, some precious metal ornaments have unlabeled material names, some unlabeled material purity, and more are marked with element symbols or English word abbreviations.
Xu Wenjun, vice president and secretary general of Shanghai Gold Jewelry Industry Association, said: In recent years, the gold and jewellery industry has made considerable progress, because there is no national standard and local standards to follow, resulting in uneven quality of products and services of various specialty stores. The "Golden Jewelry Retail Store Operation Service Specification" led by the association will promote the management of Shanghai gold jewelry retail stores, strengthen the integrity of the industry and improve service quality.
Standardize the entire sales process
The name, quality, weight, etc. of each piece of jewelry must be accurately marked; if the goods are sold at a reduced price, the relevant information and price reduction of the price reduction should be notified to the consumer; if the imported jewelry is available, there should be a relevant customs declaration form for imported goods or a certificate of imported goods. Do not purchase three products without factory name, no factory address, no logo...
The "Specifications" was jointly proposed by the Shanghai Municipal Commercial Department and the Shanghai Gold Jewelry Industry Association, and led by the Shanghai Gold Jewelry Industry Association, which together with Lao Fengxiang (600612, shares), Yuyuan Jewelry Group (Old Temple, Yayi), China Gold, City Cheng Jewelry, Zhang Tiejun Group, Dongmei Diamond and other units jointly drafted and completed.
The "Specifications" cover the requirements of the service environment, commodity procurement, sales management, service requirements, safety precautions and emergency disposal of gold jewelry retail stores, which basically covers the enterprise from product purchase, product display to product sales. The entire sales process. As stated in the service link, a salesperson only receives one customer at a time, only one piece of jewelry at a time. Jewelry should provide at least three months of free warranty, if additional material costs, manual fees should be notified.
How consumers choose gold jewelry
1. To purchase jewelry, check the “markâ€. Including the name, quality, weight, origin and other information, precious jewelry and jade jewelry also need to obtain the certificate issued by the authority.
2. Consumers without jewelry and jade expertise should try to choose jewelry stores or brand stores to buy jewelry. Consumers should not hope that the market, tourist attractions, mobile trade fairs, online stores can "low price", large shopping malls and brand stores are more reliable.
3. Buy jewelry can not only look at prices, discounts, depends on quality. The high standard and low discount in the jewelry market is serious. Since jewellery and jade are priced according to their own quality, you must not only look at the price when buying, but also pay attention to product quality.
4. Ask for a Chinese invoice after purchase. For some unscrupulous jewelers to use the plausible English shorthand letters to sub-charge the phenomenon, consumers should ask for invoices written in Chinese. Try to write the contents indicated on the jewelry label to the invoice. If you have any questions, you can complain to local consumer associations, industry and commerce, quality inspection and other departments.
Medium Style,Brief Mesh Lining Short,Man Swim Suits,Mens Long Swim Shorts
shaoxing junjia textile co.,ltd , https://www.junswim.com