How can jewelry industry not fall behind?

First, the status quo of jewelry industry:

1. International environment: Europe and the United States experienced weaker orders and fewer orders.

2. International competition: The rise of jewelry companies in Vietnam, India, and other countries.

3. Domestic pressure: The financial costs of labor, raw materials, and equipment have increased.

4. Domestic foreign trade: There are too many deduction points, long periods of arrears, and lack of integrity.

5. Domestic stores: lack of operations, disorderly display, promotion, and differentiation.

6. Domestic factories: low-cost, low-quality, light-software (backward design, no brand awareness, low product added value, poor after-sales, etc.).

7. Jewelry talents: lack of professional training institutions, design, marketing, production and other training institutions, lack of design ideas, clumsy sales, and management models.

Second, the direction of the jewelry industry:

1. Mentality adjustment:

From the company up and down, from the factory to the front-line employees in the mentality has been adjusted: different mentality, different thinking, the decision for one thing is not the same. Different decisions make people take different actions. Different actions result in different results. In many cases, the senior managers or supervisors of jewelry companies think like bosses and act like bosses. Be persistent like a boss, give something like a boss, consider the growth of a business like a boss, consider the cost of a business, and you will feel that the business is your own business. Although you are not the boss, you already have the quality and ability of the boss. As long as you think, you will one day become a veritable successful boss. On the contrary, you will not get the approval of the boss, will not be reused, junior wage earners will be your eternal career.

2. Transformation and upgrade:

After the transformation and upgrading of jewelry companies, the types of operations, organizational structure, corporate culture, and industry requirements will all change drastically. Then what advantage does your own company have in domestic sales or foreign sales? Can it become an advantage after adjustment? The renewal of the equipment, the transformation of the process, and the simplification of the process have adjusted the extensive type to an intensive type.

3. Product adjustment:

From the low-end to the high-end transition, from the low value-added point to the high value-added transition, environmental protection and fashion and national characteristics are reflected in the product, and enhance the level of differentiation.

4. Team building:

The construction of learning-oriented groups creates an atmosphere from top to bottom. Only a high degree of unity of thought and execution can be put in place, reducing internal friction is a new topic in the development of enterprises.

5. Strengthen the brand:

Unbranded products do not go far, and products with no culture do not do much. Brands such as bones and culture are flesh and blood. If you want to become bigger and stronger, you must first do a good job of quality and be the king.

6. Marketing sink:

After determining domestic sales, it is necessary to adjust and sort out marketing strategies, turn waiting sales into active sales, and integrate the weak and blind secondary and tertiary markets into the primary urban development plan. With the sinking of strategy, the inclination of people and things, the reconstruction of channels and terminals, I think it is only a matter of time before the market is occupied.

7. Intensive training:

A company that does not have training is a backwater, the internal consumption of enterprises increases, the number of defective products increases, the cost rises, the people's mind is unstable, and the brain drains. Only through training can effectively improve company sales, product quality, team work satisfaction and efficiency, and so on. At the same time, it can also improve staff skills and gain morale and combat effectiveness. Through training, employees can fully release their self-esteem and get the opportunity to be recognized, and effectively mobilize enthusiasm and strengthen their professionalism. Finally, it can also reshape corporate culture.