Enaga (ENAGA), a fur fashion brand that represents fashion, elegance and individuality, is increasingly becoming known and loved by the domestic and international fur industry and consumers, and has won the “2006 China Leather Logo†fur coat crown.
The founder of Yi Nuo was Zhejiang Zhonghui Fur Co., Ltd. The reporter interviewed Mr. Hu Jianzhong, Chairman of Zhejiang Zhonghui Fur Co., Ltd., and asked him to introduce the development of the brand of Zhonghui Fur Co., Ltd. and ENA-GA (ENA-GA). .
Zhonghui has become one of the leading large-scale fur processing enterprises and one of the leading enterprises in the fur industry. Zhejiang Zhonghui Fur Co., Ltd. specializes in fur tanning, dyeing, and fur processing. Founded in 1993, it has experienced more than a decade of hardships. Has become one of the leading large-scale fur processing companies and one of the leading companies in the fur industry. Products exported to the United States, Japan, Spain, Greece, Italy, Russia and other countries and Hong Kong. At present, the company has Zhonghui Rayon Co., Ltd., Zhejiang Zhongchang Leather Co., Ltd., Jiaxing Zhonghui Import & Export Co., Ltd., Tongxiang Zhongsheng Garment Co., Ltd. and Hebei Suning Zhonghui Fur Co., Ltd. The company covers an area of ​​300 acres, employs 3,000 people, total assets of 350 million yuan, in 2006 is expected to complete sales of 450 million yuan, profits and taxes of 50 million yuan.
Respond to trends and strive to change.
In the international market where international fur prices fluctuate frequently, there is not much room for development to continue to rely on price advantage competition; due to the increasingly prominent role of brand advantage in market competition, Zhonghui Company has decisively chosen to take the quality route to build the brand. The effect, conform to the development trend, strive to change and innovate, and do its best to cultivate and build the "Illustrated" brand.
Strictly control raw materials, strive for technological innovation, and successfully pay attention to details
The success or failure of a brand often depends on the details. Zhonghui Company strictly controls the purchase of raw material hides. It is inspected and procured by professionals with many years of experience. The raw materials for sheepskin production are all from Spain. The raw materials of fox leather are from Finland. The raw materials of mink skin are from the United States and Denmark. In addition, the company also establishes its own The breeding center ensures the quality and supply of raw materials.
Zhonghui Company attaches great importance to the use of high-quality, environment-friendly chemical auxiliary materials to ensure that the finished products are pollution-free and environment-friendly products, which are in line with international standards. In 2003, the company established a new technology research and development center, with more than 70 existing technical personnel, and hired senior engineers and senior technicians with high salaries. They are in charge of tanning, dyeing, bi-coloring, fine-skin precision, and finishing five major technical problems. In 2005 alone, Zhonghui invested 3.5 million yuan for the development of new products, of which the partial hair removal printing dual-use fur was rated as provincial-level new products. In addition, it has actively introduced advanced leather making technology and equipment from Spain, Italy, etc. to formulate a set of production processes for fur and wool. In 2005, Zhonghui also hired famous Italian designers to develop fur garments with internationally popular styles. Colors keep up with international trends, and fur garments sell well in developed countries in Europe and America.
Known throughout the country, to the world, "Israeli" is committed to build China's famous clothing brand
In recent years, while continuously improving the quality and design level of fur products, Zhonghui has also actively promoted the “Irishite†brand through various channels, and has continuously increased its brand cultivation and promotion efforts. Annually participate in fur and leather exhibitions held in Italy, Spain, Finland, Hong Kong, Beijing, Shanghai and other countries; advertising in television, newspapers, magazines, and other related media; establishing “Iraqi†in Chongfu, Haining, Chengdu, etc.çˆ "brand stores; in the country to build a network of dealers", and strive to be among the domestic large and medium-sized shopping malls, and constantly accelerate the development of the brand-based, internationalization of "in slavery."
In 2005, the "Iridium" brand was successively awarded the "Leather Logo" and "Jiaxing Famous Brand" titles. In October 2005, the gold medal of the 2005 China "Leather Logo Cup" Fur Fashion Design Grand Prix was won with a suede garment design. In March 2006, "Imperialism" won the industry's highest honor, and was awarded the title of "Chinese Leather Logo Leather Clothing King" by China Light Industry Federation and China Leather Association. The development goal of “Imperialism†is to become a well-known Chinese fashion brand in recent years, allowing more people to wear the fur garments designed and produced by Zhonghui, and to truly enjoy the reputation of being a national brand and to go global.