E-sports cultural brand TGIF creates a new series of "Burst and Silent"
On May 18, 2021, the original e-sports cultural brand TGIF created the "Burst Silent" series of new products officially launched on the official store. Soon after it went online, it was not only popular among fans, but also attracted the attention of countless fashion brand fans. This theme collaborated with professional e-sports player JackeyLove Yu Wenbo, champion dancer AC Lei Xi, and photographer Liu Yicun to combine the brand design concept with the spokesperson’s own story and collide with different chemical reactions.
With the continuous penetration of e-sports culture, the market demand for game cultural content has been greatly increased. How to talk to players, how to use game elements to empower products, and how to reach modern young people in a more passionate and energetic way are topics that TGIF has been studying. The theme of TGIF's new product is "Burst and Silence", which is intended to speak for those who are only loyal to their hearts. They will not accept all the love and curse due to the waves of the outside world, but only immerse themselves in the path of their choice and reach the ultimate ideal. country.
Burst without sound, even though it is silent, it is better than sound
The three spokespersons who have been invited to cooperate this time are all moving forward silently and vigorously.
Whether it’s game operation or transfer turmoil, JackeyLove has always been on the cusp of public opinion since starting on the road of e-sports, but he has never rushed to prove to the world, but believes that every person who makes a choice will follow himself. His love keeps moving forward. He worked hard without arrogance or impetuosity. In 2018, he relied on his own strength to win the global finals in the S8 arena. Even with such a high award, JackeyLove did not slack in the improvement of his ability. In the subsequent competitions, he also won the S9 Spring Championship, S10 Summer Championship and other outstanding results.
AC Lei Xi is the first Wackking World Champion in China. Because of his unique personality and different dressing from other dancers, people on the Internet have a lot of controversy about him, and even personally attack him. He never paid attention to these voices, only presented his truest self to the public, and relied on his strength to win his achievements.
Liu Yicun is an e-sports photographer and a witness to the growth of e-sports. He recorded the hustle and bustle of the e-sports arena with a silent lens, freezing countless wonderful moments, and his works have been collected by thousands of e-sports people. When someone proposed to commercialize his business, he firmly refused. He just wanted to simply do what he likes to do.
Today, they have achieved excellent results in their respective fields through silent struggle. It’s just a blockbuster. This is the attitude that TGIF has always been adhering to. Inviting the three of them as brand spokespersons this time is not only a kind of fate, but also a two-way choice based on the fit of ideas.
Voice for gamers is what TGIF has been doing
As a rare original game culture brand in China, the TGIF brand name is derived from the English slang "Thank God It's Friday", which is meant to speak out for gamers. For the group of people who grew up with the game, it is undoubtedly the happiest thing to usher in the weekend game time after a week of work/study.
The design inspiration of the trendy brand surroundings launched by the TGIF brand comes from the various feelings and moments of the players in the game. It connects every player with clothing, accessories, trendy play and other products, so that each player can enjoy the unique brand culture of e-sports.
At present, TGIF has signed contracts with the professional players of the League of Legends Jackey Love Yu Wenbo, Knight Zhuo Ding, and Karsa Hong Haoxuan. It also cooperates with traffic stars such as Jiang Yunsheng and Zhang Zhehan to bring players products with e-sports attributes that are in line with the player’s lifestyle. Work together to create a unique e-sports fashion brand.
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