It is reported that the cotton and linen clothing has quietly changed from the love of the young woman Wen Qing to the product that the whole people are keen on. The natural and comfortable texture of the material, cotton and linen clothing has gradually become one of the trends of apparel consumption in recent years.
"National textile source, Wannian Yizu", in today's clothing aesthetic, the coarse cloth material that used to be regarded as brown clothing is now quite fashionable. Small to the world, such as living to the left, ginger and other network hemp theme original clothing brand, large to the well-known brand Youngor's hemp family and even the major brands of cotton and linen, linen products, cotton and linen clothing quietly from the female female Wenqing's niche heart Love has become a product that everyone is keen on, natural and comfortable texture, or just looking retro and casual, cotton and linen clothing has gradually become one of the trends in apparel consumption in recent years.
1. Retro fashion is popular
The temperature is getting higher and the clothes are getting thinner. Whether it is branded clothing counters in shopping malls or unnamed shops in the streets and lanes, the trend of the enclosure of hemp products is becoming more and more obvious. Consumers who are sensitive to the trend can often notice that in recent years, more and more linen garments have been Become a clothing that can be seen everywhere in the streets.
The industry situation also supports this trend. An industry insider who is engaged in fabric development told reporters that in production, the business volume of cotton and linen blending is relatively large. Overall, the growth trend in recent years is obvious.
Cotton and linen clothing has gradually become one of the trends in apparel consumption in recent years.
The above-mentioned insiders told reporters that hemp fiber is a natural fiber, which is healthier and more breathable. This is also the reason why the popularity of hemp products has been popular in recent years, especially in the summer. However, the craftsmanship of the pure linen clothing is limited and it is easy to wrinkle. Cotton blend is a good solution to the problem of comfort, direct alternative, a cotton and linen blend material to a large extent replaced the polyester products. In addition, in terms of performance, the cotton and linen materials have better hygroscopicity, and the blended fabrics are also crisp.
It is worth noting that conceptual packaging has contributed to the road to the emergence of hemp series products. On the homepage of many original Mafang theme original brand online stores, it can be seen that the cotton and linen products are mostly wrapped in the concept of leisure or Zen lifestyle, and the corresponding posters or clothes are fluttering, simple and light, or quiet and quiet. Zen rhyme, or a strong national style. There are even brands that are related to the theme of the hemp clothing design, such as the original design brand enjoys Yongzi, the main and the wind leisure card, the cotton and linen series products are mainly the clothing styles of the national style and the Zen theme series. .
2. Original brands get together
For consumers, looking for linen clothes in branded apparel is often less convenient than online. Although the big-name hemp fabric products are also more common, the degree of assembly is obviously difficult to compare with the brands of the hemp-spinning brand. From the point of view electronic business platform, hemp clothing is undoubtedly the most popular brands get together original option.
Searching on the Tmall platform with “cotton hemp†or “linen†and “original†as keywords, it is possible to find nearly 40 brands, among which Inman is a mature net red brand, day and outside, inside and outside the world, Living in the left is a small and famous brand among linen and clothing. In Taobao, the search is performed with corresponding keywords, and the search results are more.
It is worth noting that the design of the original brand makes the price level of many linen garments different. As for the above-mentioned net red brand, there are clothing of up to 100 yuan, and there are also clothing of thousands or even higher.
Cotton and linen clothing has gradually become one of the trends in apparel consumption in recent years.
Industry insiders admit that the added value of the design sense corresponding to the original design has become a measure in addition to the value of the apparel material itself. However, although there are many excellent works in the original design, there are some products. It is difficult to say whether it is original design. The price is not necessarily worth the money. From the perspective of fabrics alone, it is difficult to say high-end fabrics compared to other apparel fabrics. From the perspective of consumer purchase, the added value of the design corresponding to the original design is difficult for the average consumer to reflect the price, so the average product can be from 100-2000 yuan in the price span. What this brings to consumers is often the confusion when shopping.
Although it has become a trend in the consumer side, it is not ideal from the perspective of industry production. Xu Jixiang, president of China Mafang Textile Industry Association, pointed out that the level of automation of technical equipment in the hemp textile industry is weak, and the area of ​​raw material planting is shrinking. Cultivation of raw materials development is not balanced, high-quality linen and jute raw materials mainly rely on foreign imports, are currently hemp textile industry is facing bottlenecks.
3. Hemp materials are more stressful
There are many kinds of linen and clothing on the market, and there are many nouns related to hemp. Flax, hemp, apocynum, ramie, etc. What do they mean? What kind of attention should be paid to the purchase and wearing, cleaning and maintenance of different linen garments?
According to the data, flax can be divided into three types: fiber flax, oil flax and oil fiber flax. It is used in clothing, mainly fiber linen, flax is pure natural fiber, has sweat absorption, good breathability and no human body. Significant features such as harm. The ramie stem fiber is slender, strong, white, shiny, strong tensile, water-resistant, elastic and insulating, and can be woven into summer cloth. Among various hemp fibers, ramie fibers are the longest and the fibers are slightly thick. The fiber length is longer than the highest grade cotton. The ramie fiber is 2-3 times thicker than linen and hemp, and the fiber end is sharp, and it has a tingling sensation in contact with the skin. It is not recognized as a textile fabric that directly contacts the skin. The ramie fiber structure has large voids, good gas permeability, fast heat transfer, high water absorption and fast moisture dissipation, so the hemp fabric has a cool feeling; the ramie fiber has a small elongation, and its pulling force is 7-8 times larger than cotton, which is not easy. It is mildewed by mold and insects, and it is light. Compared with cotton cloth of the same volume, burlap is 20% lighter. Hemp is also one of the natural fibers used in textiles. The garments made from it have the functions of moisture absorption, breathability, comfort, heat dissipation, mildew proof, bacteriostatic, radiation resistance, UV protection, sound absorption and so on. In the natural fiber of fabric, hemp is the raw material of various military clothing and high-end clothing. Apocynum venetum is also one of the hemp materials used in textiles in China. Apocynum venetum is finer than ramie. The tensile strength of single fiber is five or six times larger than that of cotton, and the elongation is only 3%. It is softer than other hemp fibers, and it contains more cellulose than other fibers. Hemp is high.
The insiders pointed out that the simplest way to identify whether it is a hemp fabric is the combustion method. The hemp fiber is very easy to burn near the flame, and it burns quickly, generally does not agglomerate, and is powdery after burning. The chemical composition of the fabric is prone to agglomeration after burning. However, for consumers, it is not operability when purchasing. Relatively standardized clothing will be displayed on the label of the product. According to the product label, the above figure has the word "R". Pure linen or cotton and linen fabric, "RT" is linen and polyester blended linen, and "TR" is polyester and linen blended linen.
Cotton and linen clothing has gradually become one of the trends in apparel consumption in recent years.
In washing and maintenance, the soaking time of the hemp fabric should not be too long and should be lightly rubbed during washing, and it is not recommended to scrub with a brush. Because the hemp fiber of hemp fabric is relatively rigid, the elasticity is limited. Therefore, after rinsing, the hemp fabric should not be wrung out when dewatering. When drying, the clothes should be kept as flat as possible and the drying time should not be too long. The temperature of the washing should preferably be controlled, and the temperature of the water should not be too high.
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