Business battle luxury? The world's top three brands settled in Star City

In a sense, a city without a world-class brand has its business elements incomplete.

Now, with Changsha Beirut Oriental Plaza landing in Changsha, the longest one in Central China is set up as a world famous collection street, and the star city citizens can finally enjoy a glimpse of the authentic elegance of international luxury goods at their doorstep. The introduction of these top brands will not only greatly enhance the energy level of the Changsha business district, but also highlight the commercial charm of Changsha as a metropolis.

On the 26th, Lin Jianping, a managing director of Lifan Group (China), a member of Li & Fung Group, the world's largest trading company, signed a cooperation agreement on behalf of Libang and Zhang Yuehong, general manager of Changsha Bailian Oriental Plaza, to directly operate the Li & Fung Group. Three of the world's top brands Cerruti 1881, Jifan Kesi, and Kendiwen were introduced to Changsha Bailian Oriental Plaza. This is also the first time that the top three brands in the world have settled in Central China in direct sales stores.

Bailian Dongfang Plaza’s route to operate high-end department stores has been clearly identified.

Luxury goods have become a new weapon for business war in Changsha. It is understood that the new world department store opened later in Bailian Oriental Plaza is also determined to take the high-end department store route, up to more than 30 million yuan collector's edition mobile phone will soon debut also proved this point.

Longest Famous Street in Central China

It is reported that Cerruti 1881 (Cerruti 1881), Gieves & Hawakes, and KENT & CURWEN entered Changsha Bealead Oriental Plaza, which is scheduled to open on September 16th. It is the first time that these top three world brands have The direct-operated stores are located in Central China.

“These three top brands in the world have been known for many years in the world's famous brands. In particular, Kevin Kess, the royal clothing of the British royal family, is definitely a representative of British culture.” Lin Jianping said proudly that after the opening of the Bailian Oriental Plaza, the public As long as you go to the Giovanni Kesi store, you will see three big badges, namely the Royal Badge awarded by Queen Elizabeth II, the Duke of Edinburgh, and his son Prince of Wales, representing Giovanni Kes Queen's clothing supplier status. The meticulousness of the British classical suits reached the ultimate in the Kennedy brand; Cerruti 1881 was nominated for the best costume design of the Oscar Awards.

In fact, Changsha is a very promising new market for luxury goods merchants. Lin Jianping revealed that Li & Fung Group has a total of 11 top brands in the world. In addition to the three brands that have settled down, other brands will gradually introduce Hunan.

Yan Yuehong stated that Changsha Bailian Oriental Plaza is the largest investment project of Bailian Group, the largest commercial group in China, in Central China, positioning the urban boutique “Mall”. At present, 30% of first-line brands at home and abroad choose Bailian Oriental Plaza as an important display platform in the Central China market. The first floor also features a 208-meter-long famous road, which brings together many worlds including Giovanni Kes. The top brand, the famous product road is currently the longest one in the Central China collection street.

Commodity fighting luxury goods

Traditional department stores, fashion department stores and boutique department stores, the Changsha Department Stores War began to upgrade.

Last year, Dongtang Department Store changed its face into the golden family fame famous product center, located in high-end boutique theme shopping malls, introduced a large number of world-renowned consumer brands including Bao Qilai, BALLY shoe bags, GIVENCHY perfume.

Shangxi Ping, general manager of Changsha Wangfujing Department Store believes that Changsha has a certain market for high-end consumer goods including luxury goods. Take the example of Chanel, the world’s top luxury brand, for a period of time less than five months after the opening of Wangfujing Department Store's Changsha store. Sales have reached around 8 million yuan.

The sales personnel of Pinghetang Harmony Watch Center introduced that a high-end watch of 20,000-50,000 yuan will be sold in a year, and a Rolex watch with a price of more than 300,000 yuan will also have a market. In the Friendship Store, the sales of Wanbaolong pens at $12,800/piece are also very good. They sold 4 pieces a week.

In the “Golden Family” of Tong Cheng Hotel, the following goods cannot be found for a thousand dollars: more than 8,000 yuan for the Pali belt, 8,000 yuan for a pair of shoes, and 10,000 yuan for a HUGO BOSS casual zipper sweater...

According to Zhang Xu, deputy general manager of Tong Cheng Group, since the opening of the “Golden Family” at Tong Cheng Hotel, each brand’s single store sales have increased at a rate of 25% per year; Tong Cheng Hotel’s “Golden Family” is insufficient Two floors only have a business area of ​​more than 3,000 square meters. Last year, the sales amounted to nearly 100 million yuan. A single garment with a clothing price of around 3,000 yuan can sell more than 7 million a year, which indicates the market space for luxury goods in Changsha. .