2012 China International Silk Expo Press Conference held in Beijing

On the 31st of the month, the press conference of the 2012 China International Silk Expo and the China International Silk Women's Wear Fair was held at the Beijing Hotel. The expo will be held from September 21 to 24, 2012 in Hangzhou Peace International Exhibition Center. The vice director and deputy director Liang Jianhua of the Hangzhou Municipal Commission of Economics and Lettering summarized the overall situation of the 2011 silk women's dress exhibition and gave a highlight of the exhibition this year.

At the same time, it was sponsored by China Fashion Designers Association, Hangzhou Silk & Women's Industry Development Leading Group, Hangzhou Silk & Women's Industry Development Leading Group Office and Hangzhou Fashion Designers Association's 8th COCOON Cup China International Women's Fashion Designers Grand Prix. A press conference was also held to announce the official start of this tournament. It is understood that this year's contest began to solicit drafts, and the manuscript was completed on June 20, with preliminary evaluation and re-evaluation. The finals were held in Hangzhou on September 20. The competition will select 30 designers from the initial evaluation of the finalists through the re-examination of practical ability assessment and creative interviewing.

According to the organizers, the 8th "COCOON Cup" China International Women's Fashion Designer Grand Prix titled "My Brand My Dream" encourages designers to interpret themselves as designers based on their unique insights into women's fashion trends. Understanding the brand design will further explore the application-oriented talents based on social orientation and nurture comprehensive mature designers that are fully suitable for market-oriented brand design and operation.

The most attractive part of the competition is that the six designers who receive gold, silver and bronze awards will receive full scholarships from the Hangzhou Municipal Government. The organizing committee will send them to the first-rate foreign design schools according to each person's different characteristics and language level. Conduct professional studies. In addition, it is worth mentioning that in this year's contest, the organizing committee will continue its strategic cooperation with Taobao. The 50 designers who will be shortlisted for the semi-finals will have the opportunity to enter China’s first designer e-commerce platform “D2C”. The work is directed to consumers for display sales. In this regard, China's top ten fashion designers and design director of Zhejiang Impression Industry Co., Ltd. Ying Cuijian said in an interview that with the advent of the Internet era, e-commerce and the public are increasingly inseparable.