Reading Lei Jun’s "Participation"

The Internet has gone through three periods, the portal, the PC, and the mobile Internet era. When the advent of the Internet era also gave birth to the e-commerce era, many new companies began to e-commerce layout, and old-fashioned traditional enterprises began to develop e-commerce. They all felt that e-commerce is imperative, and if they do not, they will die. But doing e-commerce is not a success for every company. We have many examples that prove that only a clear understanding of the consumption characteristics of the Internet era and a clear understanding of Internet thinking can really do a good job in e-commerce. Lei Jun, the founder of Xiaomi Mobile, an out-and-out e-commerce madman, does not advertise, does not do marketing channels, but makes Xiaomi mobile phone the hottest mobile phone, and makes many young people (rice flour) become loyal customers, there is no shortage of Lei Jun's new Internet thinking. Read his "Sense of Participation", some e-commerce experience and readers share.

The sense of participation is not unfamiliar to many e-commerce merchants. Our current e-commerce has always been talking about experience. I feel that participation is an experience, and consumers and products need to face directly. Tactile, visual and sensory are all present. The focus of the consumer experience. How to do a good sense of these consumer experiences is what an electric businessman should know. Here we will experience these things with everyone from the sense of participation in Lei Jun’s Xiaomi marketing. Xiaomi’s mobile phone was not accidental. It was carefully prepared and planned. When Xiaomi came out, Lei Jun set a tone for Xiaomi. Our customers must be enthusiastic about Xiaomi, otherwise we will not Yes, because only love will be sought after, this Lei Jun knows well, and also does very well. He used the sense of participation, let rice flour to design the function of the mobile phone itself, and in the third-party media (microblogging, forum, QQ space, WeChat) have done activities, the rice noodles as a partner to do millet, which makes rice noodles I feel that I am respected and valued. These are rarely seen in the sales of other products, but Xiaomi does it, faces the consumer directly, and becomes a good friend, the values ​​between them, and the use of mobile phones. Preference is a group of very similar people, so the user of Xiaomi has reached tens of millions, which is a miracle for a mobile phone manufacturer. When Nokia, Motorola or mobile phone hegemon, who would think that the mobile phone market will be occupied by a little-known Xiaomi, which has corporate strategy, but more is the credit of market Internet thinking. Only by letting users participate in the design, development and function setting of the product will they establish a good interaction with the user. Xiaomi is such a successful capture of the heart of rice noodles, its practice is not brilliant, but they are very careful, I believe that with an extremely demanding attitude will certainly harvest the hearts of users.

The sense of participation is to tell us that every electric trader, whether you are doing online or offline, communication with users is very important, some explosions and market hotspots attract users' attention, and we still need Starting from the product itself. Lei Jun said that marketing Xiaomi does not require you to have many channels and how many contacts. It is because you want to know more about products, because consumers ultimately consume your products, not your channels and contacts. When we know enough about the product, we will use a variety of gameplay to attract consumers. Of course, the mobile phone has the attributes of playing, and the jewelry in our industry has certain restrictions, but this new way of thinking is what our industry wants. educational. Thought can be processed again and merged again. The jewelry industry lacks innovative thinking. Whether it is design or development or marketing strategy, we need to do a good job in e-commerce under the new Internet thinking.

The inspiration for participation in the jewelry industry is that our terminal retail stores need to establish long-term friendships with consumers, not just the relationship of sales behavior. Many of our stores have never established long-term cooperative relationships with customers in order to sell their products. They think that consumption is difficult once and how can it be consumed twice. But they don't know that consumers have a circle of friends. Word of mouth marketing is the king of all marketing in the world, because trust is the most difficult relationship in the world. Xiaomi is well aware of the truth and has worked hard on media marketing in the Internet era and has also achieved success. Our jewelry industry should also learn these things from Lei Jun. Although we can't temporarily solve some sales problems, we can at least bring a certain accumulation of sales and brand promotion. People have no long-term care, there must be near-worry, this sentence is too old-fashioned, but practical, only the accumulation of quantity can be perfect bloom, Xiaomi can do it, I believe the jewelry industry can also do it.

With a sense of participation, I believe that the jewellery industry will be able to do better, and that jewelry will become a civilian accessory, rather than a luxury jewellery that is beyond the reach.

Muti-functional Fabric

Multifunctional fabrics are fabrics with flame retardant and other functions, such as anti-static fabric, anti-acid fabric, Water Oil Repellent Fabric, insect repellent fabric, Anti-uv Fabric etc. These fabrics are mainly used to produce overalls. Different working environments require different functions of work clothes to protect workers from injury. Therefore, we have developed a variety of fabrics to meet the needs of more customers.
Advantages of Multifunctional fabrics:
Better protection than flame retardant fabrics
Adapt to the needs of various industries
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Packing and shipping:
We use 5mm thickness, 5.5cm inner diameter for professional export of thick paper tubes and customized packaging bags for customers to ensure that customers receive intact finished fabrics.
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Xinke Protective multifunctional fabrics widely used in construction, shipyard, welding, oil, gas and offshore industries etc.
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FAQ
Q : Whats the classification of Flame Retardant Fabric?
A : --Disposable FR fabrics
--Chemical treated FR fabrics
--Inherently FR fabrics

Q : What is the difference between fire retardant and fire resistance?
A: A fire retardant material slows burning across the surface of a combustible substrate. A fire resistive material delays heat penetration through a substrate.
Q: How to ensure your product quality?
A: Xinke protective has wholesome and updated test facilities, Test center has picture and more details. And we can provide the certificates you need.
Q: How to ensure your the delivery time?
A: We have advanced and environmental production line with experienced workers to ensure product delivery time between 20-30 day. And we have running protective fabrics only need 15-20 days. For
example, 330g cotton fr fabric and 7oz cotton nylon fr fabric.

Q:Whats the difference between Inherent Flame Resistance and Treatments?
A:Inherently flame resistant fibers contain an essential characteristic that protects the wearer from an ignition source.Treatments or treated fibers have an applied chemical treatment that changes the original level of flame resistance.Flame resistant garments are generally made from either flame resistant materials such as those made from aramid fibers, melamine fibers, or those treated with flame resistant "FR" treatments such as Ammonia or Heat Cure . FR treatments can Wash Out over time, shorting thelife of the garment.

Q:How do normal fabrics react to ignition?
A:Normal fabrics and garments will burn away from the point of ignition with an increasing rate of flame spread and continue to burn after removal of the ignition source. Normal fabrics will continue to burn until they are extinguished or all flammable material is consumed.
Q:What is the best FR fiber or fabric?
A:There is no perfect flame-resistant fabric system that meets all needs. Each FR fiber or treated fabric has certain properties that, depending on end use requirements,can be either benefits or shortcomings. Blending different fibers attempts to balance these properties for maximum fabric performance.
Q:Is 100% cotton flame resistant?
A:No. In most cases, 100% cotton is flammable. It can ignite and continue to burn after being exposed to an ignition source. Many people understand the burning and melting hazards of nylon and polyester fabrics, but fail to recognize the danger of wearing 100% cotton when exposed to an ignition source. However, cotton can be a good fabric to wear underneath proper FR clothing.
Q:Should I specify the strictest code for all my fabrics, to be safe?
A:No. If you "over specify" by requesting a standard that is higher than necessary, you may end up over treating your fabrics and that can cause problems. Specify only the code that is required.
Q:What about certificates?
A:We issue certificates for all flame retarded fabrics. When you require the fabric to meet a specific fire code, a certificate of flame retardancy is need. Be sure that the certificate you receive actually states specified code. In reality, the certificate maybe just pass a test on another fabric. It is important that you build a relationship and trust your fabric finisher.
Q:Does Xinke charge for testing sample materials?
A:Our internal test are free, we can provide free reports at any time. If a client requires testing by a certified laboratory, Xinke could arrange the testing with a reasonable fee.
Q:How long does testing take?
A:If a client requires our internal test reports, we can provide on the day we receive your sample. If a client requires testing by a certified laboratory, we can give you the reply case by case.
Q:Do you have "Stocked fabric"?
A:yes,we do. We can guarantee that the inventory of conventional
fabrics, in order to shorten the delivery, to provide you with a
better service.

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