Even Ma Yun is pushing hard to sell, what is the world e-commerce platform?

Original title: Decoding the world's electronic trading platform, government and enterprise, and writing "China's innovation story"

The “One Belt, One Road” international cooperation summit forum, which has attracted worldwide attention, came to an end. Its focus can be said to be multi-angle, and the world e-commerce platform (eWTP) is particularly worthy of in-depth interpretation.

The so-called eWTP is to establish a world-wide e-commerce platform (eWTP) with enterprise-led and multi-participation, and promote the establishment of a new trading system that adapts to the Internet era, helping SMEs and young people to enter the global market more easily and participate in the world. economic.

In recent years, with the continuous development of the Internet, big data, cloud computing, and mobile intelligent terminals, the traditional business model has been gradually subverted. E-commerce has not only become an important engine for the development of the new economy, but also a new growth pole for the modern service industry. It is also a core issue of the World Trade Organization (WTO) and the new Service Trade Negotiations (TiSA). As a network of e-commerce super big data platforms that directly serve the world's small, medium and micro enterprises and consumers, eWTP can promote its development.

Government-enterprise interaction

In the tide of reform and opening up, Zhejiang has become the cradle of the development of the national private economy, and has given birth to a rich and colorful development model. In the era of Internet and big data, Zhejiang has become a new wave of the new economy.

With China becoming the world's largest e-commerce market, Hangzhou has also become the country's first cross-border e-commerce trade pilot zone and the first batch of e-commerce demonstration zones, with e-commerce transactions ranking first among the nation's pilot cities. The rapid development of e-commerce and cross-border e-commerce in Hangzhou is inseparable from Zhejiang's strong private economic atmosphere and Hangzhou's innovation culture. It is inseparable from the government and enterprise policy communication, and relies heavily on Ma Yun's wisdom and Ali. Baba's exploration. Ma Yun hopes that through the efforts of Alibaba, Hangzhou will become the global hub of e-commerce, better participate in and serve the “Belt and Road” strategy, and serve the SMEs and consumers in the countries along the “Belt and Road”. After the joint efforts of both parties, the State Council approved the establishment of the China (Hangzhou) Cross-border E-Commerce Comprehensive Experimental Zone in 2015.

Around the national strategy, Hangzhou Customs has continuously innovated the customs supervision mode in the process of serving enterprises, and has successively launched cross-border retail exports “list of nuclear deposits, summary declarations”, cross-border bonded imports of “advanced areas, post-declaration” and warehouses. Convenient measures such as online verification and simplified customs clearance procedures. In addition, according to the characteristics of cross-border e-commerce informatization, Hangzhou Customs has tailor-made a paperless process covering all aspects of “enterprise filing, reporting, taxation, inspection, release, and customs clearance” to achieve cross-border The whole process of e-commerce is paperless.

The benign interaction between the government and enterprises has prompted the Hangzhou Comprehensive Test Zone to create a number of “national firsts” in business management. For example, the earliest use of cross-border e-commerce retail exports "listing nuclear release, summary declaration" customs clearance mode; the first pilot cross-border e-commerce retail export business; the first pilot cross-border e-commerce direct purchase import business; the first cross-border e-commerce B2B export business pilot; the earliest "single window", customs inspection cooperation "three one" and "three mutual" requirements for cross-border e-commerce supervision; the earliest formation of a comprehensive regulatory program for cross-border e-commerce development "China (Hangzhou Cross-border e-commerce comprehensive pilot zone customs supervision program; the first to achieve cross-border e-commerce inbound and outbound goods, goods "7 × 24 hours" customs clearance.

The goal of China (Hangzhou) Cross-border E-Commerce Comprehensive Experimental Zone is to serve the majority of small and medium-sized enterprises, build an international e-commerce network trade center, and play a connecting effect of cross-border e-commerce, promote the formation of Hangzhou as an e-commerce hub, and link the national and global cross-border The e-commerce resource elements form a new hub for international network trade and become the strategic fulcrum of the Digital Silk Road. After nearly one year of practice, the Hangzhou Comprehensive Test Zone has established six systems of information sharing, financial services, intelligent logistics, e-commerce credit, statistical monitoring and risk prevention and control, forming an online “single window” and an offline comprehensive park. Two major platforms. These pilot experiences have been replicated and promoted in other pilot areas in China.

The “single window” integrated service platform of the Hangzhou Comprehensive Test Area has realized the interconnection and mutual sharing of data of the regulatory authorities, providing enterprises with “one-stop” customs declaration, inspection, collection, tax refund and other government services. The export time for cross-border e-commerce companies through the “single window” was shortened to an average of 1 minute. The Hangzhou Comprehensive Test Area is still exploring “integration of customs clearance”, opening a cross-border e-commerce online financial zone, realizing online signing and collection of exchanges between enterprises and banks, and striving to achieve “Hangzhou customs declaration and national customs clearance”.

Private enterprise assistance

"The Belt and Road Initiative, coupled with the world e-commerce platform, will bring new opportunities to SMEs and developing countries." Since the beginning of this year, Ma Yun has been promoting eWTP in many countries around the world as the most hard-working salesman.

In 2016, Ma Yun proposed the concept of the World Electronic Trade Platform (eWTP), which has received extensive attention at home and abroad. eWTP is a network of e-commerce super big data platforms directly serving small, medium and small enterprises and consumers around the world. It aims to promote the formation of relevant trade rules by promoting dialogue between government and enterprises, and to create a sound policy system for the healthy development of cross-border e-commerce. The business environment, in turn, helps developing countries, small and medium-sized enterprises, and young people to more easily enter the global market and share the global development dividend. eWTP is also conducive to promoting the standardization, standardization and transparency of e-commerce technologies, standards, processes and operations on a global scale, helping to improve the level of trade facilitation supported by the WTO and promoting the construction of a “single window” for international trade.

According to Ma Yun's concept, eWTP is composed of several digital free trade zones (digital stations or digital hubs), which are connected by various “digital hubs”, which can provide convenient one-stop service for global SMEs. eWTP is a dialogue platform. It can create a more free, innovative and inclusive international trading environment for developing countries. At the end of 2016, the Hangzhou Comprehensive Test Zone proposed to work with Alibaba to build the world's first eWTP experimental area. The Hangzhou Comprehensive Test Zone is also continuing to cooperate with Alibaba to explore cooperation with countries along the “Belt and Road” in the field of data matching, standard identification, trade facilitation and risk prevention and control of bilateral trade, and to study the standard system and trade based on big data. The mode and cooperation mode explore the construction of the eWTP experimental area based on bilateral trade to the countries along the “Belt and Road”.

Ma Yun’s vision became a reality, and eWTP went abroad and set up the online Silk Road. Ant Financial, Tencent Tenpay, Rookie Logistics, Yidatong, Tmall International, AliExpress, Sinotrans, Alibaba Cloud, etc. become representatives of private enterprises participating in eWTP, and build a global connection to serve small and medium-sized enterprises at home and abroad. And a comprehensive campus platform for consumers. In March 2017, the Malaysian Digital Economy Development Agency (MDEC) and Alibaba Group reached a cooperation agreement to jointly build the first eWTP experimental area for logistics, payment, customs clearance and data integration to help Malaysia and ASEAN SMEs and young people. People participate in global trade. In May 2017, the Hangzhou Municipal Government, the Malaysian Digital Economy Development Agency (MDEC) and Alibaba signed an agreement. The two major “digital hubs” of the Malaysian Digital Free Trade Zone and the Hangzhou Cross-border E-Commerce Comprehensive Experimental Zone officially opened interconnection. The online Silk Road is beginning to see.

Over the past year or so, eWTP has attracted the attention and active participation of the international community. The Secretary-General of the United Nations invited Ma Yun to serve as the Special Adviser on Youth Entrepreneurship and Small Business of the United Nations Conference on Trade and Development. It is a feature of eWTP serving small and medium-sized enterprises and young people. The Director-General of the World Trade Organization (WTO) said that Alibaba's eWTP initiative is consistent with the WTO concept. E-commerce and its inclusiveness are the key to helping SMEs. The WTO and eWTP must work together to make this solution a reality. The eWTP-related initiative has been written into Article 30 of the G20 Leaders' Hangzhou Summit Bulletin. The G20 Business Summit (B20) expressed strong interest in strengthening digital trading and building a global e-commerce platform. The WTO has decided to include e-commerce in relevant negotiating issues and attract government, private sector, consumers, and think tanks.

"China's innovation story"

International trade and cooperation are closely linked to the global economy. It is the most direct way for the private economy to participate in economic globalization and the “Belt and Road” cooperation. The smooth flow of trade enables people along the “Belt and Road” to better share the fruits of economic globalization and regional economic integration, and also enable thousands of SMEs along the route to better integrate into global production and supply networks.

eWTP may become the most important innovation platform for new economic development characterized by the Internet, big data, cloud computing, and mobile intelligent terminals. The cooperation between Hangzhou Comprehensive Insurance Zone, Malaysian Digital Economy Development Agency (MDEC) and Alibaba has already sown seeds. It has produced fruit and has become a model for cooperation between the government and enterprises to promote international economic and trade cooperation.

Ma Yun’s belief and practice of “making the world a difficult business” has achieved great success in China. It has won the support of many local governments in China and is also welcomed by developing countries along the “Belt and Road”.

Ma Yun appealed to the world to establish a vision of eWTP (World Electronic Trade Platform) and has actively promoted eWTP commercial pilot construction. In March of this year, Alibaba Group and Malaysia announced the construction of the “Digital Free Trade Zone”, the first eWTP digital hub outside China, which will help young people and small businesses in important countries and regions such as Malaysia’s Maritime Silk Road to participate in the world. trading.

Malaysian Prime Minister Najib said that cooperation with China and Alibaba is not only a milestone in Malaysia's economic development, but also a milestone in the economic development of Southeast Asia. By 2025, Malaysian SMEs will double their exports and create 60,000 new jobs; Kazakh President Nursultan Nazarbayev hopes that Alibaba, with 17 years of experience in Kazakhstan, can cooperate with relevant countries including Kazakhstan to build an online Silk Road to help many small and medium-sized enterprises in the region better. development of. Alibaba's practice tells the story of the successful cooperation between the Chinese government and private enterprises, and is also the "China Innovation Story" for successful cooperation and mutual benefit between Chinese companies and Chinese and foreign governments.

(The author is Wang Haifeng, Director of the International Trade and Investment Research Office of the Institute of Foreign Economic Research, National Development and Reform Commission)

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